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Using Google Analytics for Data Extraction

Google Analytics is a free service with some premium features. It helps in the analysis of visitor traffic. It is a platform that is integrated with every page on a specific website. Google provides various routes for people to reach a website, then it records the content they view and the devices they use. Google Analytics offers insights essential for making changes in a website to meet performance goals.  It also estimates sales and goal conversions, such as the websites’ ability to get someone to sign up for a subscription or a newsletter. It also offers advanced tools such as funnels and attribution, allowing you to see the individual page performance.

Common uses of Google Analytics

Google Analytics offers statistics regarding the website visitors, providing the data about the guests’ behavior while visiting the website. For example, it keeps track of visit counts, visited website sections, and other events for any configured date. Google analytics additional functionality includes:

  • Recording the visitors' location for a particular section, such as their country and city.
  • Evaluating trends such as the source of traffic origin and search engine referral traffic.
  • Estimating the effectiveness of marketing campaigns.
  • Knowing about the devices and software the users are using to better target the content.
  • Following eCommerce trends, recording revenue insights, and identifying popular products, etc.
  • Identifying the most popular and engaging content.

Google Analytics users also configure goals on their sites. Goals define various interactions the visitors do with a website, commonly including signup and purchase.  Another professional-level use of Google Analytics is the Advanced Segmentation feature. This feature allows you to filter the data in the reports you see to only include visitors meeting specific criteria.

Event tracking is an essential feature of Google Analytics. It is possible to see reports on-site visitors' interaction behavior by configuring events without affecting the content reports. If it is crucial to see which features are most used on a single-page application that does not refresh, event tracking is very appropriate. Other event tracking features include tracking forms, site errors, and the time a guest spends on a specific page. Google Analytics also provides wide-ranging website statistics. Data exported from analytics have website visits, the number of viewed pages, time spent on the website and individual pages, bounce rate, etc. Some compelling reasons for using Google Analytics are:

  • It is easy to get started but requires constant learning to fully benefit from all the tools.
  • Its resources and documentations are widely available, making configuration and implementation relatively easy.
  • Google analytics offers Intuitive tools, analytics APIs, webmaster tools, and add-ons.
  • Its user interface is easy to learn, offering various types of report sets.
  • It can export customizable reports in the form of PDF, Excel, CSV, and many more.

When exported as PDFs, Google analytics data can be further analyzed by pdf data extracting tools such as ByteScout and PDF Solutions. These comprehensive tools have advanced features that convert raw data into visualizations and charts.

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